Which email clients do your subscribers use?įind out where your subscribers open your emails and how they engage-with Litmus Email Analytics. If you find your audience is mainly on a non-web font-supportive email client, you can avoid wasting time and effort. If most of your subscribers use an email client supporting web fonts, try it. Since web font support is hit-and-miss across email clients, it’s a good idea to analyze where your subscribers typically open emails. That means you need to understand whether the font you want to use is supported and how to set up a fallback. Web fonts only work in some email clients. While web safe fonts and email safe fonts are the most reliable option, you can use web fonts in email (as long as you’re willing to take a few extra steps).
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